When Tiktok was first introduced in 2016, nobody would have guessed that it would compete with social media giants like Instagram, YouTube, and Facebook. Its growth has been truly exponential!
TikTok became popular due to the engaging and highly entertaining content it provided. The app allows its users to enact their favorite songs and movie scenes and create fascinating lip-sync videos. If we say that people liked TikTok, it is an understatement. TikTok users became addicted to this app.
TikTok is successful and addictive. Why?
User-friendly – TikTok is extremely easy to use. TikTok easily reached millions of people who have no idea about technology. If there is one app a layman could use without any help, it is TikTok!
“Less is more” – People are easily attracted to short and crisp content. This gives them room to watch more in a short period of time. TikTok videos are very short ranging from 15 seconds to maximum one minute.
Builds connection — TikTok makes a user much connected to the wider world.
Variety – Content is not limited only to videos. Users can also upload pictures and voice content.
Creative platform – Users started looking at TikTok as a platform to showcase talent, especially in countries like India. In fact, even users from rural areas shot to overnight fame on this most popular social media platform.
Multi-faceted– The opportunities are endless on TikTok — education, entertainment, creative expression of ideas, information sharing, social participation, business opportunities, and so much more.
Excellent digital marketing platform – TikTok is not just about entertainment. The app presents enormous business opportunities and has turned out to be one of the best online platforms for marketers. As the app covers 155 countries, users have a wider target market.
Now, let us have a look at some incredible TikTok statistics that will definitely floor you.
1 How many active users does TikTok have?
TikTok has more than 800 million ACTIVE users across the world (Datareportal, 2020). And, the app is well ahead of LinkedIn, Snapchat, Twitter, and Pinterest. It’s best to say TikTok just exploded in popularity.
2 How many times has TikTok been downloaded?
Well, TikTok remains the most downloaded app in recent years. The number of downloads reached 1.5 billion on Google Play and 1 billion on the App store (2019). In fact, it became the third most popular app in the non-gaming category, ahead of Facebook and Instagram.
3 Is TikTok the most downloaded app on App store?
Of course, yes. TikTok has remained the most downloaded app on the App store for several months now and that clearly shows that the app is constantly upgrading itself and attracting new users.
4 Which age group dominates the use of TikTok?
With an array of exciting and addictive features and content, TikTok is immensely popular among teenagers and the youth population. 41% of TikTok users are found to be between age groups 16 and 24.
5 What is the number of monthly active users of TikTok in the United States?
While the infographic shows the growing number of users until March 2019, currently, the number of active TikTok users in the United States is a whopping 60 million! You can clearly see that the numbers have increased by four times in a year. And, data suggests that 60% of TikTok active users in the US are between the age groups 16 and 24.
6 What is the average time a user spends on TikTok every day?
TikTok users spend an average of 52 minutes every day on the app. And, that’s definitely a lot of time! This is proof of how much the app is loved by its users.
7 In how many countries is TikTok available?
Well, TikTok is available for download and use in more than 155 countries and 75 different languages. This is definitely great news for marketers. The app serves as an amazing platform to create and market content.
8 Which country has the most number of TikTok downloads?
India. Despite a temporary ban of TikTok in India in the year 2019, India has managed to surpass China where TikTok originated. In fact, more than 40% of new users of the app are from India. In 2019, out of every ten downloads, six were from India. What’s more, the app supports 15 Indian languages out of the total 75 languages.
What’s the latest with TikTok?
India bans TikTok!
A border clash between India and China has resulted in India banning a number of Chinese apps including TikTok. At this juncture, it’s important to remember that India has the most TikTok users. In India, TikTok was removed from the App Store and Google play store on 29th June 2020. The Indian government believes the app poses a “threat to sovereignty and integrity”. However, reports suggest that TikTok is taking all possible measures to lift the ban as India is obviously the top growth market for the Chinese app. TikTok users in India are eagerly waiting for positive action from the Indian government. So, let’s wait and watch if this paragraph will remain here forever or will be lifted soon 🙂