Posting the right content that caters to your audience is crucial. But, what is equally important is the timing. The time at which you post on Instagram determines the reach and engagement. If you haven’t thought about this factor until now, think.
Of course, different audiences will be active at different hours of the day; so, while there aren’t any hard and fast rules about the most effective time to post, there are certain rules you must consider:
1. Ensure you post for the most active time zone. If you live in one part of the globe and most of your followers are in the other part, keep in mind the EST and PST before posting. Only then, it will perform well for you.
2. Try to post more during the off-work hours rather than during the day. In general, the best time to post, especially on Instagram, could be 11 am to 1 pm and 7 pm to 9 pm.
3. Save the most important posts for the weekdays. Of course, the differences are minor, still average Instagram engagement shifts depending on the day. For instance, B2B companies tend to get more viewers during the week while they are at work. On the other hand, bloggers tend to get more views on weekends since their audience may probably have more time to read on weekends.
Instagram is undoubtedly a great channel for any business to achieve its marketing goals. But, as mentioned earlier, it isn’t just sufficient to post content as and when you feel. If you plan and schedule your posts well in advance for the ideal time to post on Instagram, the possibility of boosting your engagement, driving traffic and gaining new followers and attracting customers is high.